When it comes to the digital marketing and website design sector, we’ve found that many businesses have had a tough time selecting their right partner of online solutions for their business.
That’s why we want to help clear the muddy waters by giving you the 7 signs that can help you identify a digital marketing fraud or web design flop:
1. Their content text or email communication contains poor grammar:
If you inquire about one of the most important investments of your business life and you receive a response without proper capitalization, punctuation, and attention to detail, save yourself the time and look elsewhere.
Chances are they’re uneducated, unprofessional, or even worse: posing as an American when in reality they’re a dropout from overseas trying to scam you.
2. They charge less than $3000 for a website:
These days, there’s so much noise around the web in regards to how much a website should cost, that it makes it hard for many people to recognize what should be valued at $50 or $50,000. Websites like Upwork, Freelance, and even Fiver have created an extremely devaluated perception of the market in general thanks to the international individuals that are willing to perform most of the work for minimal wages.
For most people, it takes a few let downs from an overseas developer that barely speaks English and won’t return their emails to recognize that these sites have the worst pool of collected unprofessionalism and sacrifice of quality that anyone could ask for. Just like in any other industry: you get what you pay for. Would you want a surgeon to operate on your brain when you know he’s getting paid $2 per hour? Do you think he would even care about doing a great job?
3. They don’t have a portfolio:
If an agency or freelancer has been in business for years and they still haven’t put together a nice portfolio on their own website or on Adobe Behance, that’s a sign that you’re taking to a hobbyist, not a professional.
4. They don’t have a professional email address and email signature:
Scammers have become more adamant on pretending to own a small business to the point where their falsification efforts are quite believable. Always make sure their company has an about section with personal profiles that link to credible social media accounts or professional sources. Think of it as a CAPTCHA for making sure you’re not talking to a scammer.
5. They guarantee SEO magic with the #1 spot on Google:
Nobody can guarantee anything with SEO and if they are stating that they can, it’s a scam. That’s your rule of thumb with SEO. Google’s algorithms are constantly evolving and the competition, along with traffic changes and movement in the organic world that is the web will affect where pages rank on a daily basis.
Can an airline guarantee that they’re going to get you from point A to point B alive? Technically not, but thanks to the proper maintenance of planes, the skilled pilots, and the high standard security measures, they can guarantee you the best service so that you can get the best experience. The same concept applies to SEO.
Any company that has succeeded with SEO knows that this is not something you just set and then leave running, it’s something that needs to be refined and maintained for it to produce any results over the long term. It takes much more than “good content” and targeted keywords to move the needle in SEO, and it all takes a decent amount of time and effort.
6. Their blog or social media accounts haven’t been active since 1999:
Some may argue that it’s because they’re too busy with their projects to be able to take care of their online media strategies, but the truth is that in this industry you’d better walk the talk.
7. Their own company website looks like it’s from 1998:
If the actual provider of digital solutions doesn’t care enough about their own storefront, do you think they would care as much about yours? A potential digital marketing agency or website design company should have a website that showcases their capabilities and their work in a graceful manner. It doesn’t matter if they’ve been around for 2 months or 20 years. There is no excuse for an outdated business website as a provider of such. Take this as a sign that they’ve moved on to greener pastures.
While evaluating who could provide the best digital solutions for your businesses can be challenging, being aware of these little details can save you time and headaches in the long run.